Can I use the generated model shots on other platforms such as Smart Store or Coupang?

Yes, you're free to use them to sell your products. Usage rights to images you create with FitCL belong to you. Please check each platform's policies beforehand, though.

How do I make a background-removed flat lay? Do I need Photoshop?

No Photoshop or other software needed. Just upload a photo of your garment. Upload a photo of clothing laid on the floor or hung up, and AI removes the background and automatically turns it into a clean product image that looks studio-shot. No editing skills or installation required, and you can download the result and upload it straight to your store.

What's the difference between a flat lay and a ghost mannequin shot?

A flat lay is a product image of the garment spread flat and viewed from above. The common background-removed product cutout falls into this category. A ghost mannequin shot shows the garment with the curves and volume it has when someone is actually wearing it. You can create both from a single photo of the same garment.

What kind of photo works best for the reference shot feature?

The more clearly a photo shows the pose and mood, the better the result. We recommend a full-body or upper-body photo with the person centered. Bright photos with simple backgrounds produce more natural model shots than dark or cluttered ones.

Are there likeness rights issues with AI-generated model images?

No. FitCL's model images aren't photos of real people. They are entirely new, virtual people created by AI. They don't imitate or copy any real person, so you can use them freely without worrying about likeness rights.

Can I generate high-resolution images?

Yes. In the detailed settings you can choose a resolution of 1K, 2K, or 4K, so you can create anything from lightweight images for social media to high-resolution images for print or large banners.

How do I make an AI outfit video?

Pick a concept shot you made with FitCL and choose one of 9 camera moves. If you like, describe the action in one line, such as "walks, stops, and smiles." In a few minutes you get a video that carries the model, outfit, and backdrop of your concept shot, ready to download from My content.

Which photos can I turn into videos?

You can use concept shots made with FitCL, both the ones made by choosing a pose and backdrop and the ones made from a reference shot. Styled shots with added accessories and photos you upload yourself can't be used for videos yet.

Can I choose the video quality and aspect ratio?

Yes. Choose a resolution from 480p, 720p, 1080p and an aspect ratio from 9:16, 3:4, 1:1, 4:3, 16:9, 21:9. The ratio starts at your concept shot's own ratio, so leaving it as is keeps the same framing as the shot.

How many credits does a video cost?

It depends on the resolution. The video screen shows the credits needed before you create, and if generation fails, your credits are returned. See fitcl.ai/plans for the credits included in each plan.

Is FitCL available for businesses or high-volume use?

Yes. For business use by large commerce companies, agencies, and similar teams, we offer a separate Enterprise plan with unlimited credits by arrangement and a dedicated account manager. Contact us for details.

Can I try it for free?

Sign up and use your free credits to try the core features yourself, from flat lays to model shots and product pages. You can start right away without entering payment details, and you're free to use the images you create commercially.

What is AI virtual try-on? Is it a service for shoppers to try clothes on?

FitCL's AI virtual try-on is a tool for online store owners to make product images. Upload one photo of a garment, pick a model, pose, and backdrop, and AI puts the garment on the model to create a model shot. It is not a service for shoppers to try clothes on with their own photos.

How long does a virtual try-on shot take, and which models can I use?

From uploading the garment photo to a finished model shot takes about 5 minutes. Choose a model that fits your brand tone from a lineup of hundreds of models organized by nationality, body type, and age group, and pick the pose and backdrop yourself. No model casting fee or studio shoot is needed.

Can I use virtual try-on images in my online store?

Yes. Usage rights to images you create with FitCL belong to you, so you're free to use them to sell products on stores such as Smart Store and Coupang. You can try it first with free credits after signing up and judge the results yourself. Please check each platform's policies beforehand.

How does automatic product page creation work?

Start a product page from a garment photo uploaded to FitCL, and AI composes the image placement, copywriting, and layout in one click. You can then freely edit the text and image placement in the editor before uploading the page to your store.

What is the difference between automatic product page creation and having it made for you?

With automatic creation you build the page yourself in FitCL, make as many as you need with credits, and edit right away. With a made-for-you service, you hand everything from the shoot to the product page image over to a studio. If you have time to build it yourself, choose automatic creation.

Where do the images in the product page come from?

Model shots made in FitCL are placed straight into the product page. You can make model shots from one garment photo and continue to the product page with those shots, so you do not need separate shoot and design vendors.

All-in-one fashion content, made with AI

No photoshoot.
Model shots, done.

From flat lays to model shots and product pages, created automatically in 5 minutes

Gorpcore

Minimal/Modern

Business casual

Street casual

Casual campus look

Contemporary

Golfwear

Techwear

Trendy/Mirror selfie

Tools

Ready-to-use tools

From flat lays to product pages, use only what you need.

Create flat lays
Remove the background from clothing photos taken on the floor or on a hanger, and turn them into clean product shots that look studio-made.
Try it →
Create product pages
Upload your product images and AI writes the copy and lays out a product page ready for selling.
Try it →
Style your own photos
Add accessories to photos you already have and create new styled shots without a photoshoot.
Try it →
Create concept shots
Upload a clothing photo, pick a model, pose, and backdrop, and create editorial-style concept shots and lookbooks. Choose from hundreds of models by body type and age group.
Try it →

Features

Every piece of content you need,
all at once

With just a clothing photo, automatically create product images, concept shots, videos, and product pages.

Model shots without a photoshoot

Style outfits and create model shots without booking models or studios

Clothing to try on and model reference image

Original reference shot capturing the mood and pose

Model shot created with FitCL AI virtual try-on

Keep the photo’s mood and pose, swap in the outfit and model

Natural snapshots
Create natural model shots that keep the mood and pose of the photo you upload
Mix poses and backdrops
Create a variety of concepts in many combinations, no reference images or photoshoot needed
A lineup of hundreds of models
Choose from hundreds of models by ethnicity, body type, and age group to match your brand

Concept shots that move

Pick a camera move for a concept shot you already made and get an outfit video in minutes

Your shots, now outfit videos

Pick a camera move
Choose the moves a director would use, like tracking, tilt up, and arc shots
One-line direction
Write something like "walks, stops, and smiles" and the model moves that way
Your concept shot, in motion
The model, outfit, and backdrop from your concept shot carry into the video

One-stop clothing content management

Clothing image creation, attribute analysis, and size management in one place

Clean flat lays, no studio needed

Flat lays
Turn clothing photos taken on the floor into clean product shots with the background removed
Automatic attribute analysis
AI analyzes category, season, fit, pattern, and design
Size chart management
Use size information to create more accurate try-on images

Automatic product pages

Images, copy, and layout in a single click

Name·Pleated skirt
Material·Sheer woven
Length·Midi
Color·Cream beige

Image placement, copy, and layout, done automatically

AI auto templates
AI finds a template that suits your clothing and fills in the content automatically
Flexible editing with data sync
Pull in your clothing details at once and edit freely

Keep the photo’s mood and pose, swap in the outfit and model

Choose poses and backdrops freely

Hundreds of models

how it works

How it works

From uploading a single photo to downloading, it takes about 5 minutes.

STEP 1

Upload clothing photos

Upload photos of the clothing you want to list in your store. No special photo equipment needed.

STEP 2

Choose a model, pose, and backdrop, then generate with AI

Pick the model, pose, backdrop, and concept you want, and AI generates model shots in about 5 minutes.

STEP 3

Download and use your results

Download your finished model shots, lookbooks, product pages, and ad images and use them to sell your products.

Efficiency

Compare it with the traditional way

Get the same results instantly, without a photo studio, models, or hair and makeup.

Shoot timeShorter is better

Before

0 weeks

FitCL

0 min

Production costLower is better

Before

FitCL

Traditional fashion shoot

Avg. 12 weeks · $3,000

Concept planning1–2 wks
Model casting2–4 wks
Studio booking1–2 wks
Shoot day1 day
Post-production & delivery1–3 wks

FitCL

15 min · $22

Upload product photos2 min
Pick a model & style the outfit5 min
Pick a backdrop and pose3 min
Generate AI model shots5 min
Download & useInstant

Time saved · 12 weeks → 15 min

Cost saved · $3,000 → $22

∞

Unlimited scale · $0 extra cost

articles

FitCL in the press

See how leading Korean IT media have covered FitCL.

전자신문

버즈니, 패션 커머스 솔루션 '핏클' 대규모 업데이트

2026. 06. 11

AI타임스

버즈니, 패션 커머스 솔루션 '핏클' 오픈 — “모델 촬영 없이 상세 페이지 완성”

2026. 01. 29

디지털데일리

버즈니, AI 패션 커머스 솔루션 '핏클' 고도화

2026. 06. 11

이코노믹리뷰

AI가 옷 한 장으로 모델 컷·상세페이지까지 뚝딱, 핏클 대규모 업데이트

2026. 06. 11

파이낸셜투데이

버즈니, 올인원 패션 커머스 솔루션 '핏클' 오픈

2026. 01. 29

전자신문

버즈니, 올인원 패션 커머스 솔루션 '핏클' 오픈

2026. 01. 29

Pricing

Simple, fair pricing

From solo sellers to large commerce businesses. Try it free first, then pay only for what you need. Launch pricing is available for a limited time, and prices may increase afterward.

FAQ

Frequently asked questions

Find quick answers to common questions.

Start now with FitCL

Your first model shot is ready in 5 minutes. Start for free, no card required.

No photoshoot.Model shots, done.

Ready-to-use tools

Create flat lays

Create product pages

Style your own photos

Create concept shots

Every piece of content you need, all at once

Model shots without a photoshoot

Concept shots that move

One-stop clothing content management

Automatic product pages

How it works

Upload clothing photos

Choose a model, pose, and backdrop, then generate with AI

Download and use your results

Compare it with the traditional way

FitCL in the press

Simple, fair pricing

Frequently asked questions

Start now with FitCL

No photoshoot.
Model shots, done.

Every piece of content you need,
all at once